(CHICAGO, IL) – The Michigan Boating Industries Association (MBIA) announced that Karma Yacht Sales Co-Owner/Co-Founder Lou Sandoval will present on outreach to emerging markets at their Recreational Boating Educational Conference (RBEC) on December 10, 2015 in Lansing, MI. His presentation – “The World Outside Your Harbor: Emerging markets and how to make sure you are effectively reaching them with your marine business”- takes a look at extending the invitation to discover boating beyond individuals already in the sport and how it can drive market share growth for marine dealers. The conference runs from December 9-10, 2015 at the Radisson Hotel at the Capitol. The conference offers a diverse slate of speakers presenting topics that are impacting the marine industry. RBEC draws marine industry professionals from around the State of Michigan and surrounding states.
For more information visit: http://mbia.org/content.aspx?page=programs_rbec
“If you have heard Lou Sandoval speak in the past, I know you are as excited as we are to have him featured as a keynote speaker at this year’s Recreational Boating Conference. He will pack the room,” said MBIA Executive Director Nicki Polan. “Lou is a smart, creative, and very successful businessman who is willing to share his insight with other industry professionals in order to help sustain boating’s future. Drawing from more than 26 years of business sales and marketing experience, and driven by his passion for boating, Lou helps inspire and educate marine professionals on how and why it is important to embrace diverse markets when bringing new people into boating.”
“Our entire industry improves in its professional scope through continued education,” said Lou Sandoval “It is an honor to be able to share my observations with the members of MBIA and help that growth”.
Mr. Sandoval brings a non-traditional perspective to participating in boating. He serves on several industry-wide boards and committees that are proactively addressing the growth of boating. Having been exposed to the sport of sailing in his youth, Lou really came to love it as an adult. On the professional front, Lou serves on the board of Sail America, The Recreational Boating and Fishing Foundation and the Recreational Boating Leadership Council among many others. He has been recognized for his service on many on-the-water events including the Chicago Yacht Club- Race to Mackinac which he chaired. Lou serves as the Rear Commodore on the Board of Directors of Chicago Yacht Club.
About Karma Yacht Sales:
Karma Yacht Sales represents Beneteau, Alerion and C&C sailing yachts in the Midwest. A recipient of Beneteau’s Platinum dealer status, KYS is a full-service dealership providing new boat sales, service and brokerage on Lake Michigan and throughout the Great Lakes. A recipient of the Beneteau Dealer of the Year Award, KYS focuses on providing excellent customer service and has been recognized for their commitment to their clients by being perennial recipients of the Beneteau President’s Award for Sales & Service over the past decade. Living up to their motto: ‘Waves of good fortune follow admirable actions’ KYS is a supporter of youth and educational initiatives in their surrounding community.
About Michigan Boating Industries Association:
The Michigan Boating Industries Association is a non-profit trade association dedicated to the promotion, protection and advancement of the recreational boating industry in Michigan. The MBIA currently represents more than 300 marine businesses in Michigan and serves as the voice of recreational boating in Michigan. www.mbia.org