We realize it is an unusual (yet memorable) name for a sailboat dealership. Everyone asks us where the name came from. What does Karma have to do with sailing? Perhaps, more than you may think.
In September of 2002, we purchased the Lake Michigan Beneteau dealership, which had been known as Darfin Yachts for several years, and faced a dilemma. Darfin had become a well-established name in the sailing industry, but we had some strong ideas and plans to implement for the future. One of them included a decision to change the name to Karma Yacht Sales. This was not an easy decision to make, but we have always chosen to plot our own course, so to speak, and the name Karma resonated with us for many reasons. We personally define it as follows:
As a business principle it is very straightforward: treat others as you wish to be treated.
In fourteen years, we have enhanced the level of customer service to a level of national notice. We have been perennial recipients of the prestigious USA President’s TOP 10 AWARD for Superior Customer Satisfaction (Beneteau) , Service and Sales. In 2008, we achieved the status of “Beneteau Platinum Dealer”. A title reserved for dealers who have met rigorous standards of business practice, processes and customer service. In October of 2011, we were awarded the Dealer of the Year award for Beneteau North America. It signified the first time in the history of the award that a dealership received a perfect Customer Service Satisfaction Score of 100%. An accomplishment of which we are very proud.
More than just being trophies, these awards are symbolic of the individualized care that we offer each of our clients. We remember what it was like to be a new boat buyer for the first time. We truly believe that anyone can sell a boat once, but few can do it continually and retain clients for life. Simply said, We are focused on having you be a client of ours for the lifetime of your boat ownership and then some.
In January 2016, after over 38 years of representing the brand-we made the difficult decision to part ways with Beneteau America. We are currently focusing our time on Alerion, C&C and our brokerage business. In a quest to pursue other interests, Co-Founder Jack Buoscio left Karma Yacht Sales in May 2016. In July of 2016, we expanded our product portfolio and took on the U.S Watercraft brands True North Yachts and North Rip Sportfishing boats. We continue to interview production boat brands to find the right fit for our discerning customer base. A focus on quality product, integrity in dealer relationships and customer service will be the hallmarks of the brand that ultimately select.
We are committed to providing exceptional customer service, unique brands that meet the needs of Lake Michigan boaters and continuing to share the passion for the water that has made Karma Yacht Sales a household name in the boating community.
Call us to find out what makes us unique.
We are Karma Yacht Sales- Your Midwest Marine Company!
We are often asked how and why we got into the Marine Business. When this is done we hope you will have learned…
The Year is 1999, longtime friends Jack Buoscio and Lou Sandoval learn of BENETEAU yachts while researching sailboats for a “move up” from their 26 foot 1978 AMF Paceship-“Chiquita”. Because this was to be their first new boat purchase, they wanted to make sure that the boat they selected was of high quality, proven performance and because this probably would not be their last boat- had excellent resale value.
They came upon Darfin Yachts owned by Joe & Elaine Darby who represented BENETEAU in Lake Michigan. Being the informed customers that they were, Jack & Lou realized that the BENETEAU First 33.7 was the boat that met their needs for racing and cruising.
The boat was aptly named ‘Karma’ and a boat partnership (the Karma Sailing Group) was formed with Lou’s brother Martin and another longtime friend Rob Schoenstedt.
As time passed, Jack & Lou’s experience with their new BENETEAU had them grow even more impressed with the product and the manufacturer.
Having struck a friendship with Joe & Elaine Darby, Jack & Lou were able to apply their passion for BENETEAU as salesmen for Darfin Yachts. The friendship added a dimension of possible business ownership for Jack & Lou as they learned of The Darby’s interest in selling Darfin Yachts. Jack left his 16-year career to work full-time with Darfin Yachts, and the planning began.
Jack and Lou considered many options for naming their new company. As active racers, It all kept coming back to their first new BENETEAU-‘Karma’. Realizing that ‘Karma’ was an unusual name for a business, the principles of KARMA rang true to what they wanted their new business to stand for.
In 2001, Jack and Lou founded KARMA YACHT SALES, LLC. After much planning and organizing, Karma Yacht Sales, LLC purchased Darfin Yachts on September 30, 2002. On October 1, 2002-Karma Yacht Sales, LLC officially opened its doors at 1945 S. Halsted St.
Lake Michigan Beneteau Owners developed a sense of community fitting of the fine yachts they sail.
In 2004, KYS moved to a new location at 2001 S. Halsted St.
In 2007, Karma Yacht Sales found a place to call home a few blocks away from their location in the Bridgeport Neighborhood of Chicago. After a Six-month long renovation was completed, Karma Yacht Sales opened their main office in January 2008. KYS main office is just a few minutes from Chicago’s downtown area and within easy access to Burnham or 31st Street Harbor.
In the summer of 2008, they opened a second location at Crowley’s Yacht Yard at 3434 E 95th Street on Chicago’s Southeast side very close to the neighborhood in which both Jack and Lou grew up.