VOYAGE CHICAGO- Chicago's Most Inspiring Stories: Lou Sandoval


September 12, 2017



Catch up with Voyage Chicago as they interview Karma Yacht Sales Founder and Owner Lou Sandoval in their "Chicago's Most Inspiring Stories" series.   VC's Roger Brown catches up with Lou to hear his story on how he got into sailing , his career and the challenges facing small businesses such Karma Yacht Sales.  

Sandoval provides a perspective on the marine industry's recovery, what sectors are lagging and what the future holds.  

To read the entire story visit:  VOYAGE Chicago- Meet Lou Sandoval of Karma Yacht Sales

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New Study Reveals 142 Million Americans Went Boating in 2016


An estimated 142 million Americans (adults and children under the age of 18) went boating in 2016 – 36 percent of U.S. households – according to the 2016 Recreational Boating Participation Study, released today by the National Marine Manufacturers Association (NMMA)Recreational Boating and Fishing Foundation (RBFF) and Discover Boating. Of the 142 million individuals, 17 million individuals were first-time participants, and half of these first-time participants were children under age 18. Of those Americans who went boating in 2016, those who spent the most hours on the water or engaged in fishing and water sports were more likely to consider purchasing a boat. 

“The results of the new Recreational Boating Participation Study illustrate the breadth of recreational boating in the United States and the opportunity for our industry to get more Americans on the water and ultimately buying boats – exploring emerging markets such as Hispanics, reaching younger boaters, and encouraging those already active in boating to pursue boat ownership,” said Thom Dammrich, NMMA President. “The study makes clear what we all know as boaters—the more time spent on the water, the more likely someone is to become a boat owner. As an industry, it is our job to help people spend more time on the water and facilitate the boating and boat-buying process—whether that’s through lobbying for improved access and infrastructure, nurturing active boaters through marketing, or providing more accessible ways to try boating through such things as classes or rental opportunities.”

“The insights from this report support a healthy, and thriving participation level for boating, which helps fund local conservation programs across the U.S.,” said RBFF President and CEO Frank Peterson. “As we strive to increase participation in both recreational boating and fishing, the report also gives us a deeper look at the connection between the two activities, reinforcing a need for early introduction. This information will help us grow the sport, creating more customers for the industry, more fishing license and boat registration purchases and increased tackle and equipment sales.”

Prepared by QSA Research & Analytics, the study assessed the total number of boaters in the U.S., including those active during 2016 and those who went boating for the first time during 2016, as well as those who have never gone boating. The study also profiled both active boaters and first-time boaters according to their demographic characteristics, and measured the number of household participants who were active boaters and first-time boaters during 2016, their ages, and genders. Other topics featured in the study include boat ownership participation, the amount of time that active boaters spent boating during 2016, and the activities they engaged in while boating, including fishing and watersports.

Original Press Release

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Hard Times for US Watercraft

July 25, 2017

We hoped it wasn't true, but the improvement of the new retail North American sailboat market continues it's sluggish improvement.  Faced with a surge of European brands due to the price of the EURO, it has been a tough go as of late for American Sailboat Manufacturers.  The industry claimed is latest victim as US Watercraft of Portsmouth, RI filed for receivership on July 18 of this month.   Despite the excellent craftsmanship and attention to detail of the Alerion, True North, C&C and North Rip brands- the manufacturer that grown by leaps and bounds in the past five years closed its doors as a trustee was appointed by the courts to mitigate the almost $7M in secured debt that the company held on its books. 

We are Karma Yacht Sales, really believed in the brand and as of today have not received official word from USWC, but we're hopeful that the lines will be acquired by a new manufacturer.  From what we hear, there has already been some interest- we shall see what the future brings.

Related :

US Watercraft in Receivership-Scuttlebutt

US Watercraft acquires three boat brands-Trade Only- 2012

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SAILING Magazine highlights Businessman Louis Sandoval for his efforts in expanding the sport of Sailing.

July 11, 2017


Karma Yacht Sales Founder Lou Sandoval is featured in the "Sailors Among Us" section of the July/Aug 17 issue of SAILING MAGAZINE.  The feature, written by Heather Steinberger  highlights Mr. Sandoval's circuitous journey into the Marine Industry and his quest to extend the pathway for a new generation of sailors. Steinberger taps into the tenacity and perseverance that is characteristic of competitors such as Mr. Sandoval and how it defines their outlook on life.

"Sailors Among Us: A circuitous route to the Sailing Life "

Originally published in SAILING Magazine, copyright 2017.

A circuitous route to the sailing life

 This Chicago man didn’t grow up sailing, but it became a passion he’s passing on to his family

 Like a sailboat, life never moves in a straight line from the starting line to the finish. It also has a tendency to blast you with roaring winds, strange currents  and  a  startling  array  of unexpected circumstances, which means you’ll learn a heck of a lot along the way— and very likely emerge stronger and wiser than before.

No one understands that better than Lou Sandoval, whose love of sailing has taken his life in directions he never expected and forms the backbone of everything from his profession to his family life.

Sandoval didn’t grow up in a sailing family. Far from it. His paternal grandparents were migrant workers; they regularly trav- eled from their farm in Mexico to farms in the United States that needed help. As a result, Sandoval’s father and his seven brothers and sisters were born in communities across North America.

“My father was born near Minnetonka, Minnesota,” he says. “After his parents died, he came to live in Chicago with his oldest brother, and he got a job in the steel mills at age 18.”

The elder Sandoval worked in the mills for more than 40 years, providing a solid working-class upbringing for his own four children, who he and his wife enrolled in private Catholic schools.

“They made sure we got a good education,” Sandoval says. “It was a good foundation for all of us, and we grew up with strong family values.”

The first in many twists of fate came in the form of the Cub Scouts. A friend invited an 8-year-old Sandoval to attend a meeting, and he was intrigued by what he discovered. “They did so many fun outdoor things, like camping and hiking,” he recalls. “When I was 10, I went to a scouts’ summer camp in Michigan, near Muskegon. That’s where I started sailing. I earned a merit badge sailing Sunfish.”

Sandoval’s childhood experiences at the Owasippe Scout Reservation’s Big Blue Lake shed entirely new light on his home. Although it sat in the shadow of the steel mills on Chicago’s South Side, it was just two blocks from Lake Michigan.

“So many Chicago kids live near the lake, yet they never go there,” he muses. “That’s a challenge for our city, because the water can give young people so many opportunities.”

READ the entire story via this link.

For More information or to read the story online visit 

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Alerion Yachts Announces New Carbon Spar Supplier


WARREN, RI (March 16, 2017) - USWatercraft is pleased to announce that Offshore Spars is the new supplier of carbon-fiber spars for its Alerion Yachts line of luxury performance sailboats.

Five Alerion models feature a carbon mast as standard equipment: the Alerion 41, Alerion 38, Alerion 33, Alerion Sport 33, and Alerion Sport 30. Offshore Spars will also supply the aluminum booms for these models. USWatercraft builds the full line of Alerion Yachts in its Rhode Island factory, utilizing its signature resin-infusion molding process.

"A high-performance carbon spar is integral to the sailing performance and ease of handling of the larger Alerion Yachts," says Randy Borges, President and CEO of USWatercraft. "The strength and specific build characteristics of a carbon spar allow us to eliminate the backstay, which is perfectly in line with the Alerion mission of simplifying boathandling. And a carbon spar guarantees strength while reducing weight aloft. It's the perfect complement to our lightweight yet strong hulls; this combination is key to the boats' superior performance in all sea and wind conditions. We look forward to a strong partnership with the team at Offshore Spars, who are known for the high quality of their spars," says Borges.

"As a manufacturer of high-performance carbon spars, we are extremely pleased to be the supplier for Alerion Yachts. The reputation of the Alerion line and Offshore Spars' high build quality will complement each other perfectly," says Steven King, President of Offshore Spars.

Offshore Spars is located outside of Detroit, MI, and is renowned for producing single-piece autoclave-cured carbon-fiber spars over male tooling. In business since 1976, Offshore Spars has more than 25 years of experience building carbon spars for everything from dinghies to super yachts, for customers around the globe.

Four Alerion Yachts with Offshore Spars - three Alerion 33s and one Alerion 41 - will launch this spring.

- end - 

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Alerion Sport 30: Boat Review and Special Pricing for a Limited Time

January 9, 2017


The Alerion Sport 30: a daysailer with classic lines, varnished teak and graceful deck overhangs provide the "AS 30" with golden elegance that is not only easy on the eyes, but easy to sail.   Read the Boat Review in SAIL Magazine from December, 2016. 

For a very Limited time only, we have obtained special pricing on the Alerion Sport 30 from US Watercraft.   Contact Us today for the specifics.   We have a boat ready to deliver to Chicago immediately.  You can be sailing this boat in Lake Michigan this Spring and be the envy of the harbor. 



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Hello 2017!! : Pardon Our Dust! We have moved!


Hello 2017!! :Pardon Our Dust!  We've Moved! 

January 4, 2017

We hope that 2017 is off to a great start for all of you.  We closed out our year of transition in 2016 with a bit more of activity.  Due the pending sale of our property at 3635 S. Halsted St.  we moved our offices over the Christmas break.   If you happen to stop by our old office and see an empty office- don't fret- we have moved! 

Our new office location is at Crowley's Lakeside (North side of 95th Street) 3434 E. 95th Street Chicago, IL 60617.   Stop by and visit us but pardon the dust as we are renovating the office- so it will be a bit dusty.   We hope to have our official Open House and house warming at Yachta-palooza in March.   Everything else is the same- phone numbers, emails etc.

We look forward to seeing you soon!

Sales Office: 

3434 E. 95th Street  Chicago, IL 60617

Main Number: 773-254-0200

Billing Address:

3231 S. Halsted St.. Ste. 325 Chicago, IL 60608




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Catch the Alerion Sport 30 at the Annapolis Spring Boat Show


Heads will be turning in the Chesapeake Bay area  this weekend as the Alerion Sport 30 will be on display at the Annapolis Spring Boat Show (April 22-24).  An impressive performance oriented Daysailer, the Alerion Sport 30 comes equipped with a carbon bow sprit and furling gennaker to make that afternoon sail or Club race something to look forward to.

Contact us for information and pricing on this beauty and build yours for Spring Delivery. 

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Industry Leaders Rally Around America's Cup Endeavour Initiative


April 13, 2016


The America's Cup announced today that the Endeavor Initiative was going to be extended to the United States.  The "Endeavour" initiative" is America’s Cup youth education and community sailing program that enables students in New York City to learn through a STEAM (Science, Technology, Engineering, Arts and Math) Education curriculum and to then put those learnings into practice on the water in the AC Endeavour boats.  The program is also being extended to Chicago for the June stop of the Louis Vuitton America's Cup World Series June 10-12

The Endeavor program is a youth initiative that provides eight Hobie Wave catamarans (rendering attached) that will be donated to local youth sailing programs, along with legacy funding to help run the programs going forward.

The Chicago Endeavour initiative will kick off with a fundraiser on April 27th at the Shedd Aquarium.  Karma Yacht Sales, Lou Sandoval joins many other industry leaders on the steering committee to help kick this program off in the Windy City.  

"Chicago's kids deserve this opportunity, I'm looking forward to seeing this program grow in the city of big shoulders" said Sandoval "Chicago's lakefront is one of her best unkept secrets-every youth should be afforded the opportunity to experience it and this program is right for that." 

Mr. Sandoval will join other marine industry leaders on the inaugural steering committee to seed this new community sailing initiative.  We encourage all of Chicago's boaters to support this program.  For more information on the kick off event visit AC Endeavour Chicago via the link or graphic below.

Chicago Endeavour Program

We hope to see you on the 27th!  



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NYYC to host C&C 30 One Design North American Championship

March 21, 2016
The C&C 30 One Design class is proud to announce that its inaugural North American Championship will be held this summer as part of New York Yacht Club Race Week at Newport presented by Rolex. The regatta takes place July 13-16, in Newport, RI.
The class has grown steadily since one-design racing began in 2015; 11 teams recently competed at the 2016 edition of Quantum Key West Race Week. With the rapid introduction of new teams, and with boats in build for early 2016 delivery, the fleet is expected to number at least 20 for the July event.
“The class is honored to hold our first North Americans at the NYYC,” says C&C 30 One Design Class President Dan Cheresh. “The conditions in Newport are always spectacular, and the NYYC logistics and hospitality are top-shelf. I’m thrilled to be competing in such an exciting event; we’ll be training hard all summer. The competition gets tighter at every regatta – I can’t wait to get to the starting line.”
Cheresh and his team on Extreme2 won the class’ first stand-alone event, the Miami Ocean Series hosted by Coconut Grove Sailing Club, in February. The win came on the heels of a hard-fought Quantum Key West Race Week, whereExtreme2 finished second to Walt Thirion and his team on ThemisExtreme2 andThemis traded wins throughout 2015, but always in the mix were Jim Madden and his team on Stark Raving Mad, Ed Feo and Loco, Angus Davis and Nyabinghi, and Bob Moran and Bobsled. New owners for 2016 who are sure to shake up the overall standings include Kip Meadows with a new roXanne,  Mark Bremer withCity Girl, and Steve Stroub aboard Tiburon.
“The C&C 30 One Design fleet is growing fast,” says Randy Borges, president of USWatercraft. “With new boats joining the fleets in California, the Great Lakes, Annapolis and Newport, the competition is heating up.  The one-design racing is ultra-competitive, thanks to clear rules and measurement oversight by the class measurer and the team at USWatercraft. This ensures an even playing field, which resonates with owners who want to drive their own boats and who insist on a high-performance platform.” 
The North American Championship Trophy will be presented at the Rolex Awards Gala at the New York Yacht Club.
The C&C 30 One Design is designed by Mark Mills and the USWatercraft engineering team, and is built in the USA by USWatercraft. A full schedule of events is planned for 2016 and can be found on the new class
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C&C 30 One-Design Class Launches Website

March 1, 2016

The C&C 30 OD class launched the inaugural website for the class.  Chock full of information for existing and prospective class members, the site is a great resource for the growing class.    The recent surge of activity in the Southern Racing Circuit with fleet showings at Key West Race Week, Conch Republic Race to Cuba and the Miami Ocean Challenge  has stirred up alot of local interest in the class for the Lake Michigan boating community.  

There still is plenty of time to place your order for Spring 2016 delivery.   You could be making your very own History racing your C&C 30 in one of the local races.   Contact Us to get more information. 

Visit the NEW class website at 

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Adventures of the C&C 30 OD Fleet- Issue 1: Key West Race Week 2016

February 2, 2016

2016 promises to pick up right where 2015 left off with this exciting new One-Design class.  The active eleven boat fleet made its way down to sunny (and windy) Key West Florida January 18-22 for a wet and wild time. 

The eleven boat fleet brought owners from as far away as California, the Northeast and the Midwest.   Class president Dan Cheresh and the Extreme 2 team represented the Great Lakes and reported back that the fleet experience and competition in the class was 'top notch'.   

The KWRW CC30OD section was won by Walt Theiron's 'THEMIS" hailing from Eastport YC in Annapolis, MD.   Dan Cheresh and "EXTREME 2" came in a close 2nd (2 points) and not too far behind was Edwin Feo's "LOCO"  from Alamitos Bay YC in Long Beach, CA.  

Stay tuned as the fleet keeps the pressure up in the 'Southern Circuit' with appearances in the Conch Republic Race to Cuba and the Miami Ocean Challenge.   One of the most flexible features of the C&C 30 is that you get Grand Prix performance packed into a 30' rocketship that you can unrig, put on a trailer and haul to the next event. The 'unsung feature' though is the offshore flexibility of the "30".  She is particularly suitable for Lake Michigan sailors as you can race around the bouys and go race offshore racing.   We look forward to seeing the results of the design in some of our popular distance races like the Chicago Yacht Club Race to Mackinac or the Queen's Cup. 

For a full breakdown of the KWRW Results

-Lou Sandoval

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New Year, New Philosophy, New Opportunities


Dear Karma Yacht Sales Customers and Friends:

  2016 marked the start of the 14th year of Karma Yacht Sales’ representation as the Beneteau dealer for Lake Michigan.   Throughout the past 13 years we have forged many great relationships with our customers, and many of them have become friends.   One of our proudest accomplishments is the community of Beneteau owners that we have built here on Lake Michigan.  We have helped hundreds of people navigate the happy (and sometimes sad) moments of their journeys through boat ownership.  

  Our entire business philosophy was built on the ‘belief that waves of good fortune follow admirable actions’ (literally, karma).  This statement was always our guiding principle.  From the beginning, we saw an opportunity that existed to offer quality products and superior customer service while focusing on the building of long-term relationships rather than quick, ‘one-time wins’.   We have always worked as our customers’ advocate, and for many years we received great support from the customer support team at Beneteau - led by Ward Richardson, Mike Watson, Todd Cranford and Debbie Thomas.  We also have borne significant out-of-pocket costs over the years, as it was necessary to do this to ensure that our customers’ needs were met.  Putting their needs first was always our primary goal. 

  Our rise from #43 to the top five in Beneteau Customer Service Satisfaction (in our first two years) is a legacy that we are very proud of.  We achieved many years of great success, and we also built the largest First 36.7 fleet in the world on Lake Michigan (with 37 boats overall).  We reached much of this success because we had a great partnership with our manufacturer.  This relationship, like the ones with our customers, was forged on trust and collaboration and there was always a willingness to listen.   KYS’ involvement in Beneteau’s Dealer Council (a product/operations advisory group) was an integral part of the process that shaped many of the models that became great successes in the American market.  This collaborative environment helped us achieve the near 100% growth we experienced during our first 9 years.   

  The industry dynamics have changed quite a bit; in part due to the recession but more importantly by cultural shifts in the leadership at Beneteau.  Manufacturer-dealer relationships are more autocratic and there is very little collaboration. Product introductions overwhelmingly emphasize very large boats, and are becoming mostly power-boat models.  While this may be a necessary global strategy for Groupe Beneteau, the end result is that the reasonably-priced, innovative sailboat models have become nearly extinct.  These models helped Karma Yacht Sales keep Beneteau as the #1 brand on Lake Michigan for 12 years.

  We disagree whole-heartedly with this current philosophy, especially when considering the aging demographic in boating and the fact that many Midwestern states that border Lake Michigan have been slow to recover from the depths of the recession.  There remains an adverse banking/lending environment, and state and local taxes continue to rise, which demands more and more from the average customer.  All these factors have lessened the desire for products that require a high ‘cost-of-entry’ to get into the boating lifestyle. 

  It is for these reasons that we have made the decision to stop representing Beneteau as their  Lake Michigan Dealer, effective January 6, 2016. 

  We are currently evaluating several opportunities that have presented themselves to us, and will be determining our next steps over the next few months.  We are excited about the new opportunities that exist on the horizon. 

Your Midwest Boat Dealer- Karma Yacht Sales



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Our 2015 Holiday Hours

Our Holiday hours for the Christmas and New Year's Holiday are as follows:

December 23-27  Closed

December 31- January 3 Closed

We will be available by appointment as well.  Please contact us to schedule an appointment.

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Beneteau America Returns from 2015 China Cup

A fleet of Beneteau First 40.7 used in competition for the China Cup



ANNAPOLIS, Md., November 12, 2015 – Beneteau America has returned from its first participation in the 9th China Cup International Regatta, which was held in Daya Bay, Shenzhen from October 30th to November 2nd. It is the first Chinese event to be listed on the "International Sailing Federation calendar", and also the largest one-design regatta in Asia. Every year, the event gathers over 100 crews from more than 30 countries.

Team Beneteau America was comprised of Beneteau dealers and staff members, including the President of Beneteau America, Laurent Fabre, and the company’s Sales Manager for sailboats as skipper, Chris Doscher. Participating dealers were Thomas Span from SMA Yachts, Rick Day from South Coast Yachts and Charles Devanneaux from NAOS Yachts.

Team Beneteau America ranked 9th in a field of 25 competitive teams within the Beneteau First 40.7 class. Wanhang Longcheer skippered by Steve Mconohey won the class, edging out Emirates Team New Zealand by only a few points.

“While all teams naturally prefer being on the podium, this event was still a great success for Beneteau”, said Beneteau America’s Chris Doscher. “We rewarded some of our top dealers with an extraordinary experience, and have laid the groundwork for other Beneteau teams to come back here and compete. The race was also a great success for the race organizers. The Chinese authorities really put on a good event. I am sure it will continue to grow as more sailors learn how exciting, competitive and welcoming China is to racing sailors from around the world” commented Doscher.

About Beneteau America
Beneteau is known worldwide for its sleek design, quality construction and innovation in the manufacturing of seaworthy sailing and power yachts. The Beneteau story began 130 years ago when Benjamin Bénéteau started building fishing trawlers in Saint-Gilles-Croix-de-Vie, France. Today, the company continues to thrive under the leadership of Benjamin Bénéteau’s granddaughter, Madame Annette Bénéteau-Roux.
Beneteau Headquarters for the Americas is located in Annapolis, Md. Beneteau has manufacturing facilities in the U.S., France, Italy, and Brazil.



Team Beneteau America

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Boy Scouts of America Honors Businessman Louis Sandoval with Whitney M. Young, Jr. Service Award


November 4, 2015

 (CHICAGO, IL) – Karma Yacht Sales is proud to announce that The Boy Scouts of America- Pathway to Adventure Council will present the Whitney M. Young, Jr. Service Award to Co-Owner/Co-Founder Louis (Lou) Sandoval in recognition of his involvement helping inner city youth.

 The award is named after American Civil Rights leader Whitney M. Young Jr., who had a dream of justice and equality for all.  It is presented by the National office of the Boy Scouts of America to adults and organizations who have demonstrated involvement in the development and implementation of Scouting opportunities for youths who come from rural or low-income, urban backgrounds.

 As the recipient of the Whitney Young Service Award, Mr. Sandoval becomes part of a prestigious group of individuals and organizations that have received the honor. “We are very proud of Lou’s accomplishments in giving back to the Chicago area youth."    "Just like Mr. Young himself, this year’s honorees have demonstrated exceptional service and have blazed a trail of leadership in improving life in all areas of our great city,” said Pathway to Adventure Council COO Marc Ryan. "Scouting is better because of fine gentlemen like Mr. Sandoval and the world is better because of Scouting.”

 The Award will be presented to Mr. Sandoval on November 14, 2015 along with four other honorees from across the civic leadership of Chicago. To learn more visit: 7th Annual Whitney Young Awards.

 Lou Sandoval credits his involvement in the marine industry and the sport of sailing with a path that began in Scouting on the Southside of Chicago as a youth.  He has served actively as a Scoutmaster, District Committee member, Council Board Member, Executive Board member and Council Commissioner.  He currently serves as the Council Commissioner and executive board member for the Pathway to Adventure Council- covering the Chicagoland / NW Indiana area.  Lou is civically active on several professional and Non-Profit boards, where he actively serves as an industry leader as well as local community leader.

 About Karma Yacht Sales:  

Karma Yacht Sales represents Beneteau, Alerion and C&C sailing yachts in the Midwest.  A recipient of Beneteau’s Platinum dealer status, KYS is a full service dealership providing new boat sales, service and brokerage on Lake Michigan and throughout the Great Lakes.   A recipient of the Beneteau Dealer of the Year Award, KYS focuses on providing excellent customer service and has been recognized for their commitment to their clients by being perennial recipients of the Beneteau President’s Award for Sales & Service over the past decade.   Living up to their motto: ‘Waves of good fortune follow admirable actions’ KYS is a supporter of youth and educational initiatives in their surrounding community.


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MBIA Conference to Feature Karma Yacht Sales’ Lou Sandoval as Speaker on Emerging Markets.



October 28, 2015

 (CHICAGO, IL) – The Michigan Boating Industries Association (MBIA) announced that Karma Yacht Sales Co-Owner/Co-Founder Lou Sandoval will present on outreach to emerging markets at their Recreational Boating Educational Conference (RBEC) on December 10, 2015 in Lansing, MI.  His presentation - “The World Outside Your Harbor:  Emerging markets and how to make sure you are effectively reaching them with your marine business”- takes a look at extending the invitation to discover boating beyond individuals already in the sport and how it can drive market share growth for marine dealers.  The conference runs from December 9-10, 2015 at the Radisson Hotel at the Capitol.  The conference offers a diverse slate of speakers presenting topics that are impacting the marine industry.   RBEC draws marine industry professionals from around the State of Michigan and surrounding states.  For more information visit:


 “If you have heard Lou Sandoval speak in the past, I know you are as excited as we are to have him featured as a keynote speaker at this year’s Recreational Boating Conference.  He will pack the room,” said MBIA Executive Director Nicki Polan.  “Lou is a smart, creative, and very successful businessman who is willing to share his insight with other industry professionals in order to help sustain boating’s future.  Drawing from more than 26 years of business sales and marketing experience, and driven by his passion for boating, Lou helps inspire and educate marine professionals on how and why it is important to embrace diverse markets when bringing new people into boating.”


“Our entire industry improves in its professional scope through continued education” said Lou Sandoval “It is an honor to be able to share my observations with the members of MBIA and help that growth”.


 Mr. Sandoval brings a non-traditional perspective to participating in boating.   He serves on several industry wide boards and committees that are proactively addressing the growth of boating. Having been exposed to the sport of sailing in his youth, Lou really came to love it as an adult.    On the professional front, Lou serves on the board of Sail America, The Recreational Boating and Fishing Foundation and the Recreational Boating Leadership Council among many others.  He has been recognized for his service on many on-the-water events including the Chicago Yacht Club- Race to Mackinac which he chaired.  Lou serves as the Rear Commodore on the Board of Directors of Chicago Yacht Club. 


 About Karma Yacht Sales:  

Karma Yacht Sales represents Beneteau, Alerion and C&C sailing yachts in the Midwest.  A recipient of Beneteau’s Platinum dealer status, KYS is a full service dealership providing new boat sales, service and brokerage on Lake Michigan and throughout the Great Lakes.   A recipient of the Beneteau Dealer of the Year Award, KYS focuses on providing excellent customer service and has been recognized for their commitment to their clients by being perennial recipients of the Beneteau President’s Award for Sales & Service over the past decade.   Living up to their motto: ‘Waves of good fortune follow admirable actions’ KYS is a supporter of youth and educational initiatives in their surrounding community.

 About Michigan Boating Industries Association:

The Michigan Boating Industries Association is a non-profit trade association dedicated to the promotion, protection and advancement of the recreational boating industry in Michigan. The MBIA currently represents more than 300 marine businesses in Michigan and serves as the voice of recreational boating in Michigan.

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C&C 30 Fleet fields a formidable section at Storm Trysail Club's Fall Regatta

C&C 30 OD Video provided by T2P productions (Tucker Thompon)


This past weekend's conditions in Chesapeake Bay greeted the C&C 30 OD fleet with an assortment of conditions.  The fleet had an impressive showing with nine boats which travelled to Annapolis, MD for the 2015 edition of the Storm Trysail Club’s Annapolis Fall Regatta (Oct 23-25).  The boats came from the East and West Coasts and the Midwest to a tight competitive showing.  

At the end of three days of varied conditions, Midwest Sailor and C&C Owner Dan Cheresh (Saugatauk, MI) and his boat EXTREME 2 were victorious with an almost perfect weekend finishing just 6.5 points ahead of the second place boat. 

Mr. Cheresh, who is the first C&C 30 OD owner on Lake Michigan is a consumate fan of the Mark Mills design rocketship. "Thanks to our friends and the C&C Dealer in the Midwest-Karma Yacht Sales. We would love to see a couple more boats sailing in the fresh water of Lake Huron, Lake Michigan or Lake Erie" said Cheresh.

We hope so too!  If you are interested in joining the eleven boat fleet of C&C 30 OD's that will be racing in Key West Race week, let us know and we can help you outfit your very own!


Extreme 2 dominating the Chesapeake.



C&C 30 (9 Boats)

1. Extreme2, Dan Cheresh , USA – 1 -1.5 -1 -3 -1 -1 -1 ; 9.5

2. Themis, Walt Thirion , USA – 2 -3 -4 -1 -2 -2 -2 ; 16

3. Stark Raving Mad VIII, James Madden , USA – 3 -4.5 -2 -2 -3 -8 -6 ; 28.5

4. Checkmate, Nigel Biggs , GBR – 6 -7.5 -3 -4 -4 -5 -7 ; 36.5

5. Hooligan , Max Buerman , USA – 5 -6 -9 -7 -5 -6 -3 ; 41

6. Just A Friend, Clayton Deutsch , USA – 7 -10.5 -7 -5 -8 -7 -5 ; 49.5

7. BobSled, Bob Moran , USA – 4 -9 -8 -9 -7 -9 -4 ; 50

8. Little Big Man, Dominick Cannavo , USA – 8 -12 -6 -8 -6 -4 -8 ; 52

9. Anema & Core, Ennio Staffini , USA – 10 -15 -5 -6 -9 -3 -9 ; 57 -

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Beneteau America Receives 2015 Marine Industry CSI Award



Beneteau America was honored with the 2015 Marine Industry Customer Satisfaction Index (CSI) Award in the Sailboats category to acknowledge its efforts and excellence in customer satisfaction.

The announcement occurred during the annual Industry Breakfast at the 2015 International Boatbuilders’ Exhibition and Conference (IBEX) in Louisville, KY. This year, the Marine Industry CSI Awards honored 45 manufacturers that actively measured customer satisfaction and pursued continuous improvement to better serve the customer.

“Customer satisfaction is so much more than providing an outstanding product. It’s about delivering an exceptional experience during the sale and beyond,” notes Robert Newsome, vice president of engineering standards for NMMA. “We congratulate these 45 manufacturers for their commitment to promoting a positive boat ownership experience.”

Beneteau achieved and maintained an independently-measured standard of excellence of 94% in customer satisfaction over the past year, based on information provided by customers who purchased a new sailboat during the period April 1, 2014 - March 31, 2015.

“As a leader on the sailboat market in North America, Beneteau’s top priority is to cultivate an exceptional ownership experience and to keep raising the bar on customer satisfaction,” noted Laurent Fabre, President of Beneteau America. “We want to share this recognition with our Beneteau dealerships and congratulate them for their endless commitment to improving customer experience and service.”

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First Day of Fall- A sign that it is Boat Show Season


September 23, 2015


The changing of leaves can only mean one thing,  the Fall 2015 boat show season is here!   Enclosed is a list of the most popular North American Boat Shows where you can be sure to be able to place your order in for your new Beneteau and get in cue for early Spring Delivery.

Let us know if you will be attending and we can coordinate your showing and provide pricing for delivery to Lake Michigan.   We can also provide you with a list of the models that will be on display at the shows.

See you soon!


United States Sailboat Show- Annapolis , MD  October 8, 2015 through October 12th.  (Beneteau, C&C, Alerion)

United States Powerboat Show- Annapolis, MD October 15-18, 2015 (Beneteau Power)

Fort Lauderdale International Boat Show Ft. Lauderdale, FL  November 5-9, 2015 (Beneteau Power)

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