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|  | We realize it is an unusual (yet memorable) name for a sailboat dealership. Everyone asks us where the name came from. What does Karma have to do with sailing? Perhaps, more than you may think. In October of 2002 we purchased the Lake Michigan Beneteau dealership, which had been known as Darfin Yachts for several years, and faced a dilemma. Darfin had become a well-established name in the sailing industry, but we had some strong ideas and plans to implement for the future. One of them included a decision to change the name to Karma Yacht Sales. This was not an easy decision to make, but we have always chosen to plot our own course, so to speak, and the name Karma resonated with us for many reasons. We personally define it as follows: Karma is the belief that waves of good fortune follow admirable actions. As a business principle it is very straightforward: treat others as you wish to be treated. |
In six years, we have enhanced the level of customer service to a level of national notice such that the manufacturer, Beneteau USA, awarded us the prestigious President’s TOP 10 AWARD for Superior Customer Satisfaction and Service. We have also continually been annual recipients of the President’s TOP 10 AWARD for superior sales. In 2008, we achieved the status of "Beneteau Platinum Dealer". A title reserved for dealers who have met rigorous standards for business practice, processes and customer service. We are quite proud of these accomplishments, and all the awards we have earned. In fact, we invite you to stop by our offices sometime to see the awards and recognition we have received. They all now reside on our 'Trophy Wall'.
More than just being trophies, these awards are symbolic of the individualized care that we offer each of our clients. We remember what it was like to be a new boat buyer for the first time. We truly believe that anyone can sell a boat once, but few can do it continually and retain clients for life. Simply said, We are focused on having you be a client of ours for the lifetime of your boat ownership and then some. Let us show you why we are unique and why you should buy your next boat from Karma Yacht Sales. Call us today to find out. |
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