We realize it is an unusual (yet memorable) name for a sailboat dealership. Everyone asks us where the name came from. What does Karma have to do with sailing? Perhaps, more than you may think.

In October of 2002 we purchased the Lake Michigan Beneteau dealership, which had been known as Darfin Yachts for several years, and faced a dilemma. Darfin had become a well-established name in the sailing industry, but we had some strong ideas and plans to implement for the future. One of them included a decision to change the name to Karma Yacht Sales. This was not an easy decision to make, but we have always chosen to plot our own course, so to speak, and the name Karma resonated with us for many reasons. We personally define it as follows:

Karma is the belief that waves of good fortune follow admirable actions.

As a business principle it is very straightforward: treat others as you wish to be treated.

The key to success and longevity in any business is to create and maintain a high standard of service that allows you to recognize, and then go beyond, people’s expectations. We believe that the way to accomplish this is by listening to (and responding to) customer requests and desires, by treating everyone with respect, and by operating with integrity. By following these principles and delivering on our promises, the achieved results should always exceed expectations.

In just three years, we have enhanced the level of customer service to a level of national notice that the manufacturer, Beneteau USA, awarded us the prestigious President’s TOP 10 AWARD for Superior Customer Satisfaction and Service. We have also continually been recipients of the President’s TOP 10 AWARD for superior sales. We are quite proud of these accomplishments, and all the awards we have earned. In fact, we invite you to stop by our offices sometime to see the awards and recognition we have received. They all now reside on our ‘Trophy Wall’.

We plan on needing a bigger wall soon.