We realize it is an unusual (yet memorable) name for a sailboat dealership. Everyone asks us where the name came from. What does Karma have to do with sailing? Perhaps, more than you may think.
In September of 2002 we purchased the Lake Michigan Beneteau dealership, which had been known as Darfin Yachts for several years, and faced a dilemma. Darfin had become a well-established name in the sailing industry, but we had some strong ideas and plans to implement for the future. One of them included a decision to change the name to Karma Yacht Sales. This was not an easy decision to make, but we have always chosen to plot our own course, so to speak, and the name Karma resonated with us for many reasons. We personally define it as follows:
Karma is the belief that waves of good fortune follow admirable actions.
As a business principle it is very straightforward: treat others as you wish to be treated.
In fourteen years, we have enhanced the level of customer service to a level of national notice. We have been perennial recipients of the prestigious USA President’s TOP 10 AWARD for Superior Customer Satisfaction (Beneteau) ,Service and Sales. In 2008, we achieved the status of "Beneteau Platinum Dealer". A title reserved for dealers who have met rigorous standards for business practice, processes and customer service. In October of 2011 we were awarded the Dealer of the Year award for Beneteau North America. It signified the first time in the history of the award that a dealership received a perfect Customer Service Satisfaction Score of 100%. An accomplishment of which we are very proud.
More than just being trophies, these awards are symbolic of the individualized care that we offer each of our clients. We remember what it was like to be a new boat buyer for the first time. We truly believe that anyone can sell a boat once, but few can do it continually and retain clients for life. Simply said, We are focused on having you be a client of ours for the lifetime of your boat ownership and then some.
In January 2016, after over 38 years of representing the brand-we made the difficult decision to part ways with Beneteau America. We are currently focusing our time on Alerion, C&C and our brokerage business. In a quest to pursue other interests, Co-Founder Jack Buoscio left Karma Yacht Sales in May 2016. In July of 2016 we expanded our product portolio and took on the U.S Watercraft brands True North Yachts and North Rip Sport fishing boats. We continue to interview production boat brands to find the right fit for our discerning customer base. A focus on quality product, integrity in dealer relationships and customer service will be the hallmarks of the brand that ultimately select.
We are committed to providing exceptional customer service, unique brands that meet the needs of Lake Michigan boaters and continuing to share the passion for the water that has made Karma Yacht Sales a household name in the boating community.
Call us to find out what makes us unique.
We are Karma Yacht Sales- Your Midwest Marine Company!